Ikea Catalog 2013

Future for print media.

I just wanted to share two interesting links today. From two of my regular morning reads DesignTaxi and Adweek.  I think they fall into the Tech Tuesday guidelines. Ikea has their new 2013 catalog coming out at the end of the month, but this year it’s not just a printed catalog! Here is another article on it too. It comes to life with an interactive iPhone/iPad app.  I love this concept of linking the printed with the interactive! This is were I think my Living Images can be brought in to add depth to print ads.

I then read this about the future version of the printed newpaper/magazine. Which I’m sure will be easily tied into an interactive app or even geotagged realtime news info. How about putting these two ideas together the new catalog on one sheet of glossy plastic and an interactive iPhone/iPad app….

Technology is just so cool sometimes! I’d love to continue this talk on how this all plays into the world of a visual creative leave a comment or lets go grab coffee and chat!

 

Ikea Catalog 2013

Interactive Ikea Catalog 2013

Plastic Logic

Plastic Logic

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